I'd always leaned toward Leupold's Vari-X II and III until I discovered Burris. Right now, I have a FFII 6.5-20 (BMD) and two 4.5-14s(BPLX)mounted on a CZ550 .22-250, CZ527 .223, and SA M1A, respectively. The first 4.5-14 cracked and was sent to Burris for service and repaired/replaced with absolutely no hassle and no problems since.

There are probably some applications I might still favor a Leupold for (Tactical), but otherwise won't hesitate looking at Burris first.

I have quit a few Burris products and I love all of them. The factory is here in my home town so that makes it nice.

I have a FF II on my .257 Roberts and it was always a good shooting gun but that scope just seem to take it to the next level. I also have a Signature Select on my .338 WM it has the Ballistic Blex and the Posi-Loc and once it got dialed in and locked down I have never had to make any adjustments.

I have 3 FFII's, mounted on a .243, 6mm-06, and a 35 whelen. Completely satisfied.

I have Burris II and Signature Scopes on most of my rifles now, because they are they best light gathering and simply the clearest scopes out there for the money PERIOD. I have them on 22 LR up to 45/70 and 375 H&H compressed load guns and they never loose zero in over 10 years. Trust me your can't go wrong with a Burris scope in my opinion.

I've had bushnell and leupolds in the past. But for the $ the burris fullfield II is really good. I have 3 (2 matte, 1 silver) on my rifles and also a burris short mag scope. All 4 have the ballistic plex. These scopes are clear, bright and the BP works great.
The last scope I got just last week is a Nikon Prostaff with BDC. I got this scope for my muzzleloader and I think its even sharper than the burris.

Mark,
In your search don't overlook the Vortex line as they make very good optics. The Vortex Diamondback is around $200 and IMO will beat anything in that price range and has better glass than some scopes costing much more. The clarity and brightness is amazing for a $200 scope.

I have a Fullfield II on my 30-06 that replaced my Leupold that kept having problems. Now I can't comment on how long it will last as I've only had it on there about a month. Well, probably not quite that. I got it for an awesome deal at Dicks Sporting Goods for $199.99 with a free Garmin Etrex GPS. It was on clearance and had the GPS with it. I thought that was too good of a deal to pass up. I kept having issues with the Leupold VX-I I had on my rifle so I put this on. I didn't like the Leupold at all. Has been into Leupold 2 times in the 1 1/2 years I've had it. I have a $30 Tasco that's lasted longer and to me is just as clear. A few buddies all said it looked clearer to them. So I just didn't get people saying to go with a quality scope like the Leupold and it would be clearer. However, after I put the Burris on I saw what they are talking about. It blew the Leupold, Tasco, and Simmons I have away clarity wise. Just a nice clear scope even in low light. One thing I didn't like about the Leupold was no matter how I adjusted the eye relief I couldn't get it so the cross hairs were super easy to see. If you looked through it more than a couple seconds they became hard to see for me. The Burris doesn't do this. So far I just can't say enough good about the Burris. I will have to see how it holds up.