how much does 6 page ads infuence choices
#11
Nontypical Buck
Joined: Feb 2003
Posts: 2,978
Likes: 0
From: Vinton VA
I will be honest, before I found this board, and the wealth of knowledge present here, I would have been influenced somewhat. Now they don't even phase me! I prefer to get my info right here!
TAKE YOUR KIDS HUNTING AND YOU WON'T BE HUNTING FOR YOUR KIDS
TAKE YOUR KIDS HUNTING AND YOU WON'T BE HUNTING FOR YOUR KIDS
#12
Joined: Feb 2003
Posts: 1,621
Likes: 0
From: HINESVILLE GA South Ga
I would imagine the ads influence a lot of people or they wouldn't keep running them.
I like seeing ads every now and then but some are really irritating.
The best thing is to come here and ask about a brand or product. I would be willing to bet that if you are looking for something......someone here either has one or has had one and will let you know their opinion.
I like seeing ads every now and then but some are really irritating.
The best thing is to come here and ask about a brand or product. I would be willing to bet that if you are looking for something......someone here either has one or has had one and will let you know their opinion.
#14
Since you brought it up 5shot, you are right. To be honest I haven't even bought a magazine for a long time. I get better, honest information right here. I have found out a lot about other brands of bows, treestands, broadheads not counting other member's hunting experiences. I enjoy the opinions of people from various parts of the country.
#15
Cougar,
Shhhhhh! Don't say that.....Because then Huntingnet.com will start charging a fee to use the message boards...<img src=icon_smile_wink.gif border=0 align=middle><img src=icon_smile_big.gif border=0 align=middle>
I think Arthur summed up my response...well, pretty close to it...
<BLOCKQUOTE id=quote<font size=1 face='Verdana, Arial, Helvetica' id=quote>quote:<hr height=1 noshade id=quote>It has no effect on me, whatsoever. When the company doesn't make a bow in your draw length, all the advertising in the world won't convince you to buy one. <hr height=1 noshade id=quote></BLOCKQUOTE id=quote></font id=quote><font face='Verdana, Arial, Helvetica' size=2 id=quote>
....change "a bow in your draw length" to "the bow I want in my draw length".
I stopped reading their advertisements when they stopped putting the AMO and IBO speeds in there...<img src=icon_smile_wink.gif border=0 align=middle>
Shhhhhh! Don't say that.....Because then Huntingnet.com will start charging a fee to use the message boards...<img src=icon_smile_wink.gif border=0 align=middle><img src=icon_smile_big.gif border=0 align=middle>
I think Arthur summed up my response...well, pretty close to it...
<BLOCKQUOTE id=quote<font size=1 face='Verdana, Arial, Helvetica' id=quote>quote:<hr height=1 noshade id=quote>It has no effect on me, whatsoever. When the company doesn't make a bow in your draw length, all the advertising in the world won't convince you to buy one. <hr height=1 noshade id=quote></BLOCKQUOTE id=quote></font id=quote><font face='Verdana, Arial, Helvetica' size=2 id=quote>
....change "a bow in your draw length" to "the bow I want in my draw length".
I stopped reading their advertisements when they stopped putting the AMO and IBO speeds in there...<img src=icon_smile_wink.gif border=0 align=middle>
#16
Joined: Feb 2003
Posts: 2,413
Likes: 0
From:
Advertising definitely affects those who don't do a lot of hands-on shopping. "If everyone is saying Mathews is best, then I can't go that wrong by getting one." Peer pressure is also a big factor. The shop where I shoot my winter league, sells Mathews and 8 out 10 people in the league are using Mathews bows (100 guys in the league). I'm one of the few exceptions.
Although Mathews has a large advertising budget, they also have some advantages that size will give you. They probably purchase parts by the million, not by the thousand. I have no doubt that they get the best deals from part suppliers and pay less per ad than other companies. A large company can also have some advantage with some manufacturing methods, being more efficient.
Could their bows be lower priced? ...probably, but they don't need to be.
Although Mathews has a large advertising budget, they also have some advantages that size will give you. They probably purchase parts by the million, not by the thousand. I have no doubt that they get the best deals from part suppliers and pay less per ad than other companies. A large company can also have some advantage with some manufacturing methods, being more efficient.
Could their bows be lower priced? ...probably, but they don't need to be.
#17
Joined: Feb 2003
Posts: 182
Likes: 0
From: marion co. ky USA
money buys hype,hype makes money.what baught me was the warranty and it is a real smooth shootin bow.what really erks me though is the 2 "authorized dealers" that worked on my bow,i feel that they didnt do it properly.i had a string changed at 1,and the cable at the other,and upon completion neither checked the cam timing!!! im glad theyre not my mechanic
#18
I don't feel as if a 6 page add suckered me into buying anything I didn't want to.I shoot what I believe to be the superior bow...for me.All these adds do is bring to everyones attention what Mathews has done and(hopefully) what they will continue to do...lead the way in R&D.If someone builds a better bow, I'll shoot it. Man,after saying all that, I sound brain-washed!!! Do you guys think Mathews spend millions of dollars for subliminal messages too ???
#19
PSE used to be on top, and they spent a ton for advertising, then Hoyt, then Mathews.
Mathews has been #1 for the last 3-4 years in bow sales. High Country used to sell a ton as well, and most of the other bow companies have taken their turn. I can guarentee that if Bowtech becomes huge, they'll advertise just as much.
As far as it affecting the price of the bow, how much it costs for advertising doesn't matter. What the consumer is willing to pay, dictates the cost of the bow. There is a fine line, but if in pushing that line, you still sell the same amount of bows, that's called good business. The consumer will let Mathews know when enough is enough, but lately the consumer has greatly supported the higher price, pushing Mathew into the Fortune 500, and keeping them on top.
As far as the shooters they "buy" goes, I am one of those "bought" shooters, but then again I have shot their bows for 8 years, and only became "bought" this year. For years I just shot the bow I thought I could win with. The shooters are very thankful that Mathews supports us the way they do. No other bow company does this to that degree. Some have in the past, and they will again when their sales go up, but for now, Mathews is on top, so they support the most shooters. Not to mention, their are many of their "bought" shooters that have been shooting there bows for over 5 years, before they were "bought".
Jeff...U.P. of Michigan.
Mathews has been #1 for the last 3-4 years in bow sales. High Country used to sell a ton as well, and most of the other bow companies have taken their turn. I can guarentee that if Bowtech becomes huge, they'll advertise just as much.
As far as it affecting the price of the bow, how much it costs for advertising doesn't matter. What the consumer is willing to pay, dictates the cost of the bow. There is a fine line, but if in pushing that line, you still sell the same amount of bows, that's called good business. The consumer will let Mathews know when enough is enough, but lately the consumer has greatly supported the higher price, pushing Mathew into the Fortune 500, and keeping them on top.
As far as the shooters they "buy" goes, I am one of those "bought" shooters, but then again I have shot their bows for 8 years, and only became "bought" this year. For years I just shot the bow I thought I could win with. The shooters are very thankful that Mathews supports us the way they do. No other bow company does this to that degree. Some have in the past, and they will again when their sales go up, but for now, Mathews is on top, so they support the most shooters. Not to mention, their are many of their "bought" shooters that have been shooting there bows for over 5 years, before they were "bought".
Jeff...U.P. of Michigan.
#20
Nontypical Buck
Joined: Feb 2003
Posts: 1,097
Likes: 0
From: Goose Creek SC
<BLOCKQUOTE id=quote<font size=1 face='Verdana, Arial, Helvetica' id=quote>quote:<hr height=1 noshade id=quote>
They don't influence me at all because I am generally impatient, I don't want all of the hype. I like things presented to me short and sweet. Plus I am a stubborn fellow.<img src=icon_smile_big.gif border=0 align=middle>
<hr height=1 noshade id=quote></BLOCKQUOTE id=quote></font id=quote><font face='Verdana, Arial, Helvetica' size=2 id=quote>
Cougar,
It is taken a year and a half for you to acknowledge the obvious, to me at least! <img src=icon_smile_big.gif border=0 align=middle><img src=icon_smile_big.gif border=0 align=middle>
By the way, I was born in Missouri! A Missouri mule has NOTHING on me! <img src=icon_smile_wink.gif border=0 align=middle>
Bill
They don't influence me at all because I am generally impatient, I don't want all of the hype. I like things presented to me short and sweet. Plus I am a stubborn fellow.<img src=icon_smile_big.gif border=0 align=middle>
<hr height=1 noshade id=quote></BLOCKQUOTE id=quote></font id=quote><font face='Verdana, Arial, Helvetica' size=2 id=quote>
Cougar,
It is taken a year and a half for you to acknowledge the obvious, to me at least! <img src=icon_smile_big.gif border=0 align=middle><img src=icon_smile_big.gif border=0 align=middle>
By the way, I was born in Missouri! A Missouri mule has NOTHING on me! <img src=icon_smile_wink.gif border=0 align=middle>
Bill


