I don't feel as if a 6 page add suckered me into buying anything I didn't want to.I shoot what I believe to be the superior bow...for me.All these adds do is bring to everyones attention what Mathews has done and(hopefully) what they will continue to do...lead the way in R&D.If someone builds a better bow, I'll shoot it. Man,after saying all that, I sound brain-washed!!! Do you guys think Mathews spend millions of dollars for subliminal messages too ???