PSE used to be on top, and they spent a ton for advertising, then Hoyt, then Mathews.

Mathews has been #1 for the last 3-4 years in bow sales. High Country used to sell a ton as well, and most of the other bow companies have taken their turn. I can guarentee that if Bowtech becomes huge, they'll advertise just as much.

As far as it affecting the price of the bow, how much it costs for advertising doesn't matter. What the consumer is willing to pay, dictates the cost of the bow. There is a fine line, but if in pushing that line, you still sell the same amount of bows, that's called good business. The consumer will let Mathews know when enough is enough, but lately the consumer has greatly supported the higher price, pushing Mathew into the Fortune 500, and keeping them on top.

As far as the shooters they "buy" goes, I am one of those "bought" shooters, but then again I have shot their bows for 8 years, and only became "bought" this year. For years I just shot the bow I thought I could win with. The shooters are very thankful that Mathews supports us the way they do. No other bow company does this to that degree. Some have in the past, and they will again when their sales go up, but for now, Mathews is on top, so they support the most shooters. Not to mention, their are many of their "bought" shooters that have been shooting there bows for over 5 years, before they were "bought".

Jeff...U.P. of Michigan.