Just curious what you guys thought. I looked at a Citori Superlight Feather (20 g.) yesterday. The store was asking $ 1,800 Canadian for it. After looking at the Browning website, I was astonished to see an MSRP of $ 2,100 US. It is very rare to find a gun here the same price; not to mention cheaper, than it is available in the states. Is this MSRP an artificial number to get you to think you're gun shop is giving you a good deal when he goes under?

Thanks,

yep MSRP is just what they claim its "worth". Usually in my area all guns are around $100 less than than their published MSRP.

M - Manufacturers
S - Suggested Key word here
R - Retail
P - Price

They will also have a MAP price which is Minimum Advertised Price which is the lowest a dealer can sell a particular item for. Or at least advertise it for.It keepsall the retailerson a level playing field so to speak.

if you like it then buy it its in the right price range

I have never seen a new Browning selling as high as the MSRP. However, I have had dealers admit that sometimes they are hard to get ahold of. I saw a Citori superlight yesterday for $1600 USA. I can see why they appeal, good totin' guns.

All the guns here are always sold for less than the MSRP that I've seen here.

Just bought it this morning. Can't wait to get it scratched up this fall.