Martin's "sex sells ads"
#12
Nontypical Buck
Joined: Feb 2003
Posts: 3,903
Likes: 0
From: Wisconsin
Martin is using pretty girls to sell their bows. Why? The quality and performance must not be there.
You should see some of the old Bear advertisements from way back when they didn't have much competition.[
] No guess work needed for what she looked like underneath the clothing because there was no clothing.[
]
#13
lmao You've got to be kidding me... I swear if I see another thread about Martin's adds it'll be all too soon.
So the limb bolts are backed all the way out, BIG DEAL. I don't want to sound sexist or for anyone to take offence to this, but we're talking about a woman in a male dominated sport. Maybe she can't draw more than 45lbs.? I couldn't when I first started. Take a look at her arms and shoulders. Now where near as big or as well developed as a man's. You're argument seems pretty weak at best, you don't expect her to be pulling back 70+lbs do you?
So the arrow is a bit "too long." I never knew that there was a right or wrong length for an arrow. For all we know she may be dead accurate with an arrow 2 or 3 inches longer than what you may think is the "right" length. When I started I was shooting a 30" arrow with a 27" draw and I shot damn well with them for a beginner. Another poor argument if you ask me.
Do you guys really have so much time on your hands that you pick apart every little thing? If you want to do that you could also take a look at her form, the way the bow is set up, etc. She's got good form and the bow looks to be set up for her. What do you think (her being in the Martin family and all) that she actually shoots that bow? Pretty good I'm thinking.
So Martin's got a good looking Daughter-In-Law in the family who can actually shoot a bow. What's the problem using her in their adds? Jealous?
I just don't get it guys...
Pat, Pat, Pat... Thank you. You made me laugh. That comment alone made me actually laugh out loud. You're my hero for the week, hows that sound? Because Martin uses a marketing strategy that's been around since there's... well... been a market, you think their product must not be that good? Do I really need to bring up the Mathews/Hoyt child-like name calling in their adds? I stand behind Martin Archery 110% when it comes to product quality and performance. I couldn't be happier with my bow, it even helped me take my first archery deer this year. Yeah, real poor equipment... 
Give it a rest guys...
So the limb bolts are backed all the way out, BIG DEAL. I don't want to sound sexist or for anyone to take offence to this, but we're talking about a woman in a male dominated sport. Maybe she can't draw more than 45lbs.? I couldn't when I first started. Take a look at her arms and shoulders. Now where near as big or as well developed as a man's. You're argument seems pretty weak at best, you don't expect her to be pulling back 70+lbs do you?
So the arrow is a bit "too long." I never knew that there was a right or wrong length for an arrow. For all we know she may be dead accurate with an arrow 2 or 3 inches longer than what you may think is the "right" length. When I started I was shooting a 30" arrow with a 27" draw and I shot damn well with them for a beginner. Another poor argument if you ask me.
Do you guys really have so much time on your hands that you pick apart every little thing? If you want to do that you could also take a look at her form, the way the bow is set up, etc. She's got good form and the bow looks to be set up for her. What do you think (her being in the Martin family and all) that she actually shoots that bow? Pretty good I'm thinking.
So Martin's got a good looking Daughter-In-Law in the family who can actually shoot a bow. What's the problem using her in their adds? Jealous?
I just don't get it guys...
Martin is using pretty girls to sell their bows. Why? The quality and performance must not be there.

Give it a rest guys...
#15
I see nothing wrong with the ad. I find it rather eye pleasing. We all know "sex" doesn't sell the bow. If somebody buys a bow because there is a picture of a girl selling it..... I don't think i would know what to say about that. But in a male dominated sport, it's a good way to get the attention to their ad.... Good marketing if I say so myself.
As a matter of fact, I think Hoyt, Matthews, Parker, Jennings, and High Country should all get on the bandwagon.
Oh.. And If i can dig them up... a few other manufactures have used this type of marketing... Get back to you on that...
As a matter of fact, I think Hoyt, Matthews, Parker, Jennings, and High Country should all get on the bandwagon.
Oh.. And If i can dig them up... a few other manufactures have used this type of marketing... Get back to you on that...
#18
Joined: Jan 2004
Posts: 163
Likes: 0
From:
THe ad is brillante. Think about it there have been atleast 3 different threads. You all have looked at it. If there was some fat guy with a keg on the ground i could understand. Do you think that maybe the guy is proud of the girl. You could walk into any public high school and see girls with see through pants,shorts and mini skirts. You guys are made at nothen if you don't like it stop bringing it up.[:-]



I do not have anything against them, however.
ad. Makes me want to go traditional ..... 
