I see nothing wrong with the ad. I find it rather eye pleasing. We all know "sex" doesn't sell the bow. If somebody buys a bow because there is a picture of a girl selling it..... I don't think i would know what to say about that. But in a male dominated sport, it's a good way to get the attention to their ad.... Good marketing if I say so myself.

As a matter of fact, I think Hoyt, Matthews, Parker, Jennings, and High Country should all get on the bandwagon.

Oh.. And If i can dig them up... a few other manufactures have used this type of marketing... Get back to you on that...