And you think that Mathews is Bad
08-23-2004, 06:53 PM
#22
Typical Buck
Join Date: Feb 2004
Location: Central PA
Posts: 590
RE: And you think that Mathews is Bad
ORIGINAL: tnichols
I don't know the lady in the Martin ad looked like a shooter to me, she had good form, nice anchor, and did you notice her grip, definately trying not to torque the bow!
I don't know the lady in the Martin ad looked like a shooter to me, she had good form, nice anchor, and did you notice her grip, definately trying not to torque the bow!
[8D]
08-23-2004, 07:35 PM
#24
Join Date: Jul 2004
Location: NW Ohio
Posts: 298
RE: And you think that Mathews is Bad
I can't believe grown men are complaining that they have been the target of advertising, that included a hot chick. Do you guys write letters to Brewing companies complaining that they should be more focused on promoting the quality of their beer rather than bombarding us with eye candy? I don't think so, so why should a bow company be held to higher standards? I applaud this recent archery marketing paradigm.
08-23-2004, 08:32 PM
#27
Boone & Crockett
Join Date: Feb 2003
Posts: 10,679
RE: And you think that Mathews is Bad
Sexy women are in adds selling everything from dirt to herpes medication to milti million dollar pieces of machinery. It is all about marketing and appealing to the masses of people out there.
Face it, SEX SELLS ANYTHING and EVERYTHING.
When was the last time a woman felt sexy during that one week every month? Probably never, but the commercials sure do make it look and sound as sexy as possible.
I have seen adds of sexy women selling deer urine, guns, gun cases, holsters, knives, mens underware, candy bars, fishing line, fishing luers, you name it.
PSE and MARTIN are simply appealing to another target audience out there that moy not have thought about archery. BTW, the woman in the Martin adds is not a stripper. If I remember correctly she is the step daughter of the owner and she is far from stripped naked.
Face it, SEX SELLS ANYTHING and EVERYTHING.
When was the last time a woman felt sexy during that one week every month? Probably never, but the commercials sure do make it look and sound as sexy as possible.
I have seen adds of sexy women selling deer urine, guns, gun cases, holsters, knives, mens underware, candy bars, fishing line, fishing luers, you name it.
PSE and MARTIN are simply appealing to another target audience out there that moy not have thought about archery. BTW, the woman in the Martin adds is not a stripper. If I remember correctly she is the step daughter of the owner and she is far from stripped naked.
08-23-2004, 08:47 PM
#28
Join Date: Feb 2003
Location: Central Louisiana
Posts: 144
RE: And you think that Mathews is Bad
As mentioned above, the young lady in the ad is Terry Martins stepdaughter and the photo was taken in their own back yard during a practice session by her mother. Some people must never get out of the security of their house if they are offended by these ads.
