Sexy women are in adds selling everything from dirt to herpes medication to milti million dollar pieces of machinery. It is all about marketing and appealing to the masses of people out there.

Face it, SEX SELLS ANYTHING and EVERYTHING.

When was the last time a woman felt sexy during that one week every month? Probably never, but the commercials sure do make it look and sound as sexy as possible.

I have seen adds of sexy women selling deer urine, guns, gun cases, holsters, knives, mens underware, candy bars, fishing line, fishing luers, you name it.

PSE and MARTIN are simply appealing to another target audience out there that moy not have thought about archery. BTW, the woman in the Martin adds is not a stripper. If I remember correctly she is the step daughter of the owner and she is far from stripped naked.