HuntingNet.com Forums - Mathews advertising budget?

Good post straightarrow. Your right, it's just plain good business. I don't understand why folks get so bent out of shape about a 6 page ad. Maybe they are jealous that "thier" bow company isn't doing the same thing. Whatever the reason....get over it, IT'S BUSINESS. There's a reason why they have such a big and loyal following....marketing.
In the days we live in, alot of folks take anything they read, see on tv, or hear on the radio as GOLD. Mathews is capitalizing on that fact. Folks new to the sport see the ads everywhere, and immediately assume that is the BEST bow available. I mean come on.....they win 95% of all the tournaments out there, right ;):)
Just ask the pro shop owners. The marketing works. The guys see it, and they have to have it. It really makes no difference whether it is or isn't the best available....to that consumer it IS the best available and they have to have it.
And for the record...I'm not bashing any other company or the way they do business, and I don't own a Mathews.