Mathews advertising budget?
 

I was just wondering how much money Mathews spends to advertise it products. They had a six page ad in the middle of Petersons Bowhunting, I know that was expensive. They have a great product, and all that advertising seems like overkill to me. I wonder how much their advertising adds to the price of each bow?

RE: Mathews advertising budget?
 

Can of worms has been opened:eek:

RE: Mathews advertising budget?
 

Most companies calculate their advertising budget as a percent of revenue. The more revenue the more your advertising grows. The % is higher for startups b/c they need to create awareness. Mathew's is a private company so no one will be able to tell you a correct number. I would guess 2-3% of revenue. So the more they sell the more they can advertise.

RE: Mathews advertising budget?
 

to sell product you have to get peopel interested in your product. The best way to do that is to advertise! Magazines, TV, whatever! You want people to know your name, be interested in your products and to want to buy them.

As stated the more you make the more you can spend on advertising.

Oh yea - I bet they spend a bunch!
;)

RE: Mathews advertising budget?
 

I heard from a good source thant they spend 20% of their profits and put it back into advertising. The source was a mathews dealer.

RE: Mathews advertising budget?
 

Probably nothing if done correctly.

The added volume - lowers manufacturing bottom lines

RE: Mathews advertising budget?
 

I had never thought about it like that. You are probably correct. I will be in the market for a new bow in the next month. I shoot a Parker hunter mag, and just want something smoother with less shock. I think I am just going to go to the shop with a open mind and shoot everything. See what feels good

RE: Mathews advertising budget?
 

Yeah, Mathew's spends alot on advertising. But who cares if they want to? just another excuse to bash mathews because they're better than everyone else..good idea, going to the shop with an open mind. good luck on finding on a bow.

slayer

RE: Mathews advertising budget?
 

Peterson's isn't the only mag they're in. Almost every sporting magazine you can think of. Then there's the TV ads. Best figure I've come up with so far is about $100 per bow. They spend a heap, and get it right back from they're customers. Best part for them is that they get the tax write-off, too.

RE: Mathews advertising budget?
 

I guess they are wrong for spending money to advertise to sell more bows? I better stop drinking the Pepsi I've got and eating the KFC because they are spending too much. It's not fair to the other cola and chicken restaurants. They are fooling the average cola chicken eater into thinking their product is better.

RE: Mathews advertising budget?
 

How do you get to that figure?

RE: Mathews advertising budget?
 

Yeah BG, how do you come up with $100 dollars per bow? Tax write off, where do you get to that conclusion too? They're making so much money the amount per bow they charge for advertising is probably a couple bucks if that. they dont just sell bows either. maybe their clothing line supports the advertising? too many mathews haters out there...just jealousy...

slayer

RE: Mathews advertising budget?
 

as a shop owner I know pretty well how much they spend because I pay a large precent of it when I purchase from them, but I just turn around and give it back to the comsumer. ??? do you mind paying 300 dollars more for something that is not worth it. proberly not, because most people want the name and care nothing for the actual product. I am not putting down the mathews line they are great bow, I sell tons , but I hunt with a G2 I think it is the best all around hunting bow on the market and I still sell it for less then I can buy a mathews before I mark-it up to the consumer. So do you think the more you pay, it is a better product??? I don`t . the only reason they are so expensive like all the other manufactures is their overhead, look in all the mag`s who has the most advertising and you will also see who has the most expensive bows. IT`s JUST BUSINESS

RE: Mathews advertising budget?
 

Jevan, Compare the price ofa Mathews LX or Outback with is 719 or 729 MSRP respectively. Hoyt Xtec- 749 retail..Bowtech Liberty 729 retail..Pearson Dagger 659 retail..Champion Scorpion 699 retail..

yep...then reflex would cost just as much as hoyt..they advertise as much..Martin has two and 3 page ads..what about them? they dont cost as much as mathews? Mathews advertises one page in Field and Stream and Outdoor life...so does bowtech...so does hoyt..so quit trying to say mathews is the big bad guy and all the money you pay for it is advertising because its not...just like guns..you get what you pay for...i have a 200 dollar PSE Nova and a 600 dollar Mahtews LX...guess which one shoots better..not the PSE so that kinda narrows it down a bit.Mathews charges that much for the high quality of the bow they make. all of the mathews retailers ive talked to said that advertising makes a minuscle part of the price. G2 best all around hunting bow on the market? cough cough...come on guys, keep coming up with more dumb reasons why mathews sucks..theyre starting to get prettyold..maybe start a forum for you guys to go bitch in and agree with each other..

slayer

RE: Mathews advertising budget?
 

Ok, here are some examples i found in outdoor life:

Chevy- two page ad
Kawasaki-two page ad
Zeiss Optics-one page ad
Smith&Wesson-one page ad
Sako rifles-one page ad
Skoal smokeless tobacco-one page ad
US Army-one page ad
Gerber-one page ad
Busnell-one page ad
Mossy oak-one page ad
Yamaha-two page ad
Propane-one page
Yamaha-one page..for a total of 3 pages
Nissan trucks- two page
BF goodrich tires-1 page
Sturm and Ruger Co-1 page
Garmin-1 page
Miller Beer- 1 page
Go RVing-1 page
Just for Men hair dye-2 page
Celebrex-1 page
Pall Mall-1 page
Bradford Exchange, Art-1 page
GMC trucks-2 page
Dickies workwear-1 page
Timber Wolf smokeless tobacoo-1 page
Cialis-2 pages
Motorola-1 page
Line X bed liner-1 page
Archery Research(PSE)-1 page
Realtree-1 page
Cabelas-1 page
Bowtech-1 page
Hoyt USA-1 page
Browning archery(PSE)-1 page
Easton-1 page
Mathews Inc-1 page
Whitewater Apparrel-1 page
PSE Archery-1 page, for a total of 3 pages
Leupold Optics-1 page
Camelbak-1 page
Browning/Winchester/WSM-1 page
Leupold, 1 page for a total of 2 full pages
Arctic Cat ATV's-1 page
Realtree camo-1 page, for a total of 2 pages
Gore Tex-1 full page
Polaris-1 full page
FLW outdoors-1 page
Leatherman-1 page
Ford trucks-2 pages
Progressive insurance-1 page
Craftsman tools-1 page
Suntamer Hat/Pro Trim-1 page
John Deere-1 page
Dodge- 1 page(back cover)

looks like PSE pays the most in advertising but their bows are pretty cheap. mathews had one page, along with bowtech and hoyt and about a gazillion other companies.

slayer

RE: Mathews advertising budget?
 

Wheww I didnt mean to start a fight:(. I was just curious. They have a 8 page ad in September Petersons Bowhunting. Just looked at it. Just feeding my curiousity. I will be in the market in they next month and Mathews will definatly be one of the brands I will be shooting. I will probably have to go to about three shops to shoot everything that I want to shoot. I just want a bow that fits me like a glove. Brand is unimportant. I believe every major archery company has to make a good product to be competitive in todays market. Nuff said. Sharkey

RE: Mathews advertising budget?
 

I don't really care about looks like some of my friends. I know plenty of people that pass up PSE bows because they look weird. They bring out their $1000 Mathew's kits (All the kids I shoot with have Mathew's bows. They think they have to have an expensive bow to be good so they get a Mathew's.) Before I shoot I show them my bow. I let them talk some trash first. "When did you get that bow", they say, "1980"? I say no in January. They can't stop laughing. I look at their face. It has a smirk on it. They ask how fast it shoots. I say 209 with my 328 grain arrows. They laugh and say theirs shoots around 280. They make some comments about their arrows. They say their arrows are $15 a piece. I say mine are about $5 a piece, and the straightness is .006. I also fletch my own arrows with 4" straight vanes. They have short helical vanes. They then look at my prong style rest. They begin telling me about their drop-away rests. Then I hear trash talk about my 6" stabilizer. I glance at their 2'+ stabilizers. They then begin bragging about their sights. They have the one pin vertical sites. They can adjust the yardage accordingly. I have 3 pins setup; 20, 30, and 40 yards. I let them shoot first and the guy shoots 6" groups at 20 yards and thinks that can't be beat with my bow. I aim, put my 20 yard pin on the target, and fire. My arrow shoots high and arches down and hits the bullseye. I do that two more times. I have an awesome group. The guy looks at me and runs to get his arrows before I can see. I said if you think my bow looks weird you should have seen your face after I beat you.:D I need to bring a camera!

It doesn't matter what bow you shoot just don't bash others, or you could be proven wrong.:D

RE: Mathews advertising budget?
 

The $900 i spent on my Mathews rig is worth every dime. woudlnt have it any other way. beats the old PSE with 3 pin sight and prong rest i had...yeah zak you're right...you could have a 1000 dollar rig and you could get beat by a 200 dollar set up. i chose the LX becaues it fit me best and its what i liked best. Mathews owners dont trash talk about everyone elses bows. we're higher than that...seems like the mathews haters are jealous because they don thave a real bow[8D]

slayer

RE: Mathews advertising budget?
 

Everyone is different and they like different things. I don't mind the hand shock and the smooth draw as much as others. I also don't care about speed. (See my signature:D) I will bash a bow every once in a while, but remember I have a PSE so I'm down low in the bashing! :D Mabey it took you $900 to find the perfect bow. It only took me $300 so I consider myself lucky. I found a bow I love for cheap and that extra money went to more hunting gear. If you need to spend a lot of money to get the perfect bow, then that's ok. Just don't spend the money on a bow you don't like in order to make others look bad. I'm not saying anyone here does that, but my shooting friends do. Don't judge a bow by it's name, looks, or speed. Shoot everyone one you can, without looking at the brand, and decide on the one you like.

RE: Mathews advertising budget?
 

Their advertising probably isn't a Whole lot more than others if you leave out the cost of buying all the top shooters.[8D] I agree, probably a can of worms. When you're on top... which they are or near... you got to spend money to stay there because their product won't do it by itself.[8D][8D] Nyuck Nyuck Nyuck I couldn't resist.... but heyall you MMMMMmmmmmm boys and girls... did you see where I said they're on top. Now that's a lot from me.[&o]

RE: Mathews advertising budget?
 

Well considering a top of the line Mathews was $5-600 a few years ago... I think that they're overly inflating the prices.. because idiots will pay the prices. Advertising costs ALOT of $$$.. and Mathews definately advertises alot more than everyone else.

It doesn't cost any more to make a Mathews bow than it costs to make a Bear or PSE bow... few $$ at most. The use ****ty Zebra strings.. so the only other items needed are machined aluminum and some fiberglass limbs... Costs maybe $50 to make the whole bow... be it a Mathews or PSE ect...

Watch all the hunting shows... all the guys are PAID to shoot Mathews... Mathews pays their top shooters $$$.. so more people shoot Mathews trying to get a piece of that $$$ pie... 8 page ads in magazines... ect...

You aren't paying for higher quality.. you're paying for the "image"... Just like if you buy a Cadillac... it's still made by the same guys that make Cavaliers...

RE: Mathews advertising budget?
 

Don't hold back, tell us all how you really feel.

akaSharkey,
When I bought my first Mathews I also shot a Hoyt and a Bowtech. I settled on the Legacey then but it was close with the Bowtech. Decide which features you want, pull a few bows that fit your wants...notice I didn't say needs...then shoot them. Let the bow decide for you.;)

RE: Mathews advertising budget?
 

:wanders off to find hip boots:

RE: Mathews advertising budget?
 

That right there is trash talking, saying Mathew's bows are the only "real" bow.:D

RE: Mathews advertising budget?
 

KBacon once again shows his intelligence...yep...Zebra strings have won more money than any other bowstring. $50 tops to make a bow? i high doubt that...string, riser, limbs, cams,all the stuff has to be machine...the holes gotta be tapped..roller guard to be put on..that has to be machined..all that has to be put together...plus you have to pay employee wages..figure in what the machinery costs and how much it costs to run it...not paying for higher quality? cough cough...uhhhh hey there buddy, compare a PSE to a Mathews? i think a Mathews is alot higher quality. keep bitching guys...im going outside to shoot my Mathews that i paid $605 for...wait a sec....you said a top of the line mathews cost 600 dollars a few years ago...still does cost 600 dollars KBacon..

slayer

RE: Mathews advertising budget?
 

Slayer I just showed the amount of damage a PSE can do to a kids mind.:D

RE: Mathews advertising budget?
 

slayer, you need to get out of the rut with the mathews thing. they make awsome bows, I sell them and I really like them ,,but as a shop owner who buys them at wholesale I think I pay tooooo much, they are just aluminum with some work on a bridgeport, no differant then anyother, same material 6061 t6. the strings do not win tournys the shooter does, if the other shooters get paid a lot more from other manufactures guess where they would go.... we are not bashing them just open your mind to something else, just because they cost more it isn`t the best,, corvette vs porsche one cost 100k the other 50k but look in the auto mags and compare, vett wins almost everything including value for the $$$$$.... and slayer I can take any bow I want and shoot it, I own them all, and the reason I shoot the G2 is I can make more money from people like you who are brand blinded so I leave it on the shelf and the g2 does everything I need it to do and that is kill deer, silently @ 187fps, so if you want to sent me some picts of the deer you harvested with your LX i`ll sent you all 13 deer I took the last 3 years including the 140 class and the sika`s from the eastern shore of maryland

RE: Mathews advertising budget?
 

I'm not saying other bows dont kill animals. didnt say you can't shoot accurately either. but when all these jackasses start attacking mathews because they advertise too much suppsedly, it kinda makes me mad. yeah, they should advertise alot. you as a business owner should know that advertising sells products. Everyone else advertises just as much..if i wanna pay 605 for an LX im gonna...what about bowtech being high priced? the hoyt xtec is 749, whats wholesale for that? nobody is attacking them for having high prices...its only mathews that gets attacked because they cost alot and people suppsedly only buy them because they're a mathews and this and that and people buy them because they advertise...WELL OF COURSE THEYRE GOING TO BUY THEM IF THEY ADVERTISE! If you dont advertise,you company is dead. people wouldnt buy the bows if they sucked. they're obviously pretty damn good. when tested they consistently score in the top few bows. advertising and price dont make a great bow..a company does...and they've made a damn good one...

slayer

RE: Mathews advertising budget?
 

I've never owned a Mathews, but not because they were too expensive. In fact, I can never figure out where that rumor comes from. I see their bows listed all the time at between $600-$700. Every other bow company I know of, has their top of the line bows priced in the same area, if not more! And to top it off, some of these companies don't advertise hardly at all.

Advertising is how a good product gains market share. This increased market share can actually lower costs. The more parts or raw materials Mathews buys, the less it costs them per part. They can even get deals from shipping companies to lower the cost of distribution. There are lots of advantages to being the biggest (just ask Walmart). A company can then choose to put the money in their pocket or to attempt to sell even more product. Keep in mind, that a company's market position is never static. It's always in a state of flux. It's moving downhill or uphill. It's obvious to me, that Mathew's is attempting to continue to climb uphill. This is simply how business works. I've seen many people take stabs at the amount of Mathew's advertising and I can only guess that these people have little experince in attempting to keep a business moving in the right direction, or they are simply Mathews detractors.

RE: Mathews advertising budget?
 

it would be interesting to know what mathews' market share is at the moment, wouldn't it? not to highjack this thread, but do you guys think that they have less/more market share than they did, say, 3 or 4 years ago? 3 or 4 years ago, i saw mathews bows EVERYWHERE. over the last couple of years, i'm beginning to see a LOT of other manufacturer's bows in archers' hands. what do you guys think?

RE: Mathews advertising budget?
 

Good post straightarrow. Your right, it's just plain good business. I don't understand why folks get so bent out of shape about a 6 page ad. Maybe they are jealous that "thier" bow company isn't doing the same thing. Whatever the reason....get over it, IT'S BUSINESS. There's a reason why they have such a big and loyal following....marketing.
In the days we live in, alot of folks take anything they read, see on tv, or hear on the radio as GOLD. Mathews is capitalizing on that fact. Folks new to the sport see the ads everywhere, and immediately assume that is the BEST bow available. I mean come on.....they win 95% of all the tournaments out there, right ;):)
Just ask the pro shop owners. The marketing works. The guys see it, and they have to have it. It really makes no difference whether it is or isn't the best available....to that consumer it IS the best available and they have to have it.
And for the record...I'm not bashing any other company or the way they do business, and I don't own a Mathews.

RE: Mathews advertising budget?
 

Straight arrow summed it all up very nicely.