** ROSS / Bowtech happenings....press release**
07-16-2008, 08:53 PM
#41
Nontypical Buck
Join Date: Oct 2003
Location: Pittsburgh, PA
Posts: 3,784
RE: ** ROSS / Bowtech happenings....press release**
ORIGINAL: BowTech_Shooter
Keep in mind, we're just getting started with the Ross line...
Keep in mind, we're just getting started with the Ross line...
07-16-2008, 09:00 PM
#42
Nontypical Buck
Join Date: Oct 2005
Location: Flushing Michigan
Posts: 2,355
RE: ** ROSS / Bowtech happenings....press release**
ORIGINAL: Germ
Kind of like GMC and Chevy trucks. Different names, same truck, but the money goes in the same pocket when they sell one
ORIGINAL: gzg38b
Being an MBA student who just finished my first graduate marketing class, I'm wondering how Bowtech plans to position the Ross line to compete in the marketplace without competing directly against their Diamond line. How will they differentiate the Ross bows from the Diamond bows, given that they are basically the same design?
Both Diamond and Ross are high end parallel limb single cam bows that are very similar to one another. I'm not sure I understand why this move makes sense for Bowtech - unless they plan on changing either the Ross or Diamond brand to target different market segments.
Being an MBA student who just finished my first graduate marketing class, I'm wondering how Bowtech plans to position the Ross line to compete in the marketplace without competing directly against their Diamond line. How will they differentiate the Ross bows from the Diamond bows, given that they are basically the same design?
Both Diamond and Ross are high end parallel limb single cam bows that are very similar to one another. I'm not sure I understand why this move makes sense for Bowtech - unless they plan on changing either the Ross or Diamond brand to target different market segments.
I'm not sure why Bowtech would want to engage in a similar strategy. Unless they truly think that people who would buy a Ross would not consider a Diamond, and vice versa - then it makes sense. They need to be sure to have some real significant differentiation between the Diamond and Ross line - unlike GMC versus Chevy trucks which are identical.
07-16-2008, 10:16 PM
#43
Nontypical Buck
Join Date: Feb 2008
Location: Central, Alaska
Posts: 1,774
RE: ** ROSS / Bowtech happenings....press release**
I think everyone should just give the Bowtech/ROSS deal some time...way to much speculation at this point; for me as long as the ROSS name is on it I will buy it!
07-17-2008, 07:57 AM
#44
Giant Nontypical
Join Date: Dec 2004
Location: Ohio
Posts: 7,876
RE: ** ROSS / Bowtech happenings....press release**
ORIGINAL: MOTOWNHONKEY
Germ I told you Andy Ross was a D-bag. He probably T-bags too! Atleast when that Ross breaks you "might" have a place to get it fixed now.
Germ I told you Andy Ross was a D-bag. He probably T-bags too! Atleast when that Ross breaks you "might" have a place to get it fixed now.
07-17-2008, 08:39 AM
#45
Nontypical Buck
Join Date: Aug 2004
Location: Bradford, Ontario
Posts: 2,205
RE: ** ROSS / Bowtech happenings....press release**
The way I see it Ross made a great product with a loyal customer base. The company on the other hand failed for whatever reasons. They got snapped up likely for peanuts as they really didn't have much other than a name and debts likely. Larger companies routinely buy others its just business. GM owns Opel, Saab and Ford also owns Jaguar and other brands. The technology and manufacturing advantages will improve the Ross brand. Any time we get more assortment in choice for bows I consider it a good thing, in the end its a gun manufacturer going to the bank anyways
