The New Knight Rifles: A Reality Check
#1
Knight Rifles as it is now instantiated starting limiting E-tail commerce of Knight acoutrements last year.
In March 2011, the TK2000 shotgun was available for shipment (orders could be made in advance).
In May 2011, the Bighorn and Littlehorn became available for shipment (I received my BH in late May).
Mountaineers were available to ship in July.
I made two E-tail transactions with Knight this year, they were a step above a snail mail order, with email acknowledgements and shipped pings, but things showed up when they showed up (took 6 weeks for the pre-ordered gun, a week+ for a scope base).
If you have experience with Amazon or Newegg or Opticsplanet or Midway (some examples of very savvy E-tailers) you know how much they keep you in the loop as your order proceeds from inventory to packing to carrier to your door.
My experience with Knight and a little market research tells me Knight is not really interested in being an E-tailer. They will make it an option, but they would rather move the bulk of their merchandise through other E-tail/retail establishments.
Just a month or so ago, Midway began offering Knight's new production rifles AND at lower prices than Knight does on their web site. The price break alone tells me Knight would rather let the pro's handle the retail side. As to whether that is a wise decision, I am undecided.
Midway nows how to do logistics, inventory control, and how to leverage E-commerce. After all, I get an annual Birthday card from Larry Potter with a digital cupcake and a Birthday discount.
In the meantime, I recommend dealing with Midway to get your Knight and/or accessories. The pricing indicates to me that Knight wants to concentrate on production.
In March 2011, the TK2000 shotgun was available for shipment (orders could be made in advance).
In May 2011, the Bighorn and Littlehorn became available for shipment (I received my BH in late May).
Mountaineers were available to ship in July.
I made two E-tail transactions with Knight this year, they were a step above a snail mail order, with email acknowledgements and shipped pings, but things showed up when they showed up (took 6 weeks for the pre-ordered gun, a week+ for a scope base).
If you have experience with Amazon or Newegg or Opticsplanet or Midway (some examples of very savvy E-tailers) you know how much they keep you in the loop as your order proceeds from inventory to packing to carrier to your door.
My experience with Knight and a little market research tells me Knight is not really interested in being an E-tailer. They will make it an option, but they would rather move the bulk of their merchandise through other E-tail/retail establishments.
Just a month or so ago, Midway began offering Knight's new production rifles AND at lower prices than Knight does on their web site. The price break alone tells me Knight would rather let the pro's handle the retail side. As to whether that is a wise decision, I am undecided.
Midway nows how to do logistics, inventory control, and how to leverage E-commerce. After all, I get an annual Birthday card from Larry Potter with a digital cupcake and a Birthday discount.

In the meantime, I recommend dealing with Midway to get your Knight and/or accessories. The pricing indicates to me that Knight wants to concentrate on production.
#2
Knight Rifles as it is now instantiated starting limiting E-tail commerce of Knight acoutrements last year.
In March 2011, the TK2000 shotgun was available for shipment (orders could be made in advance).
In May 2011, the Bighorn and Littlehorn became available for shipment (I received my BH in late May).
Mountaineers were available to ship in July.
I made two E-tail transactions with Knight this year, they were a step above a snail mail order, with email acknowledgements and shipped pings, but things showed up when they showed up (took 6 weeks for the pre-ordered gun, a week+ for a scope base).
If you have experience with Amazon or Newegg or Opticsplanet or Midway (some examples of very savvy E-tailers) you know how much they keep you in the loop as your order proceeds from inventory to packing to carrier to your door.
My experience with Knight and a little market research tells me Knight is not really interested in being an E-tailer. They will make it an option, but they would rather move the bulk of their merchandise through other E-tail/retail establishments.
Just a month or so ago, Midway began offering Knight's new production rifles AND at lower prices than Knight does on their web site. The price break alone tells me Knight would rather let the pro's handle the retail side. As to whether that is a wise decision, I am undecided.
Midway nows how to do logistics, inventory control, and how to leverage E-commerce. After all, I get an annual Birthday card from Larry Potter with a digital cupcake and a Birthday discount.
In the meantime, I recommend dealing with Midway to get your Knight and/or accessories. The pricing indicates to me that Knight wants to concentrate on production.
In March 2011, the TK2000 shotgun was available for shipment (orders could be made in advance).
In May 2011, the Bighorn and Littlehorn became available for shipment (I received my BH in late May).
Mountaineers were available to ship in July.
I made two E-tail transactions with Knight this year, they were a step above a snail mail order, with email acknowledgements and shipped pings, but things showed up when they showed up (took 6 weeks for the pre-ordered gun, a week+ for a scope base).
If you have experience with Amazon or Newegg or Opticsplanet or Midway (some examples of very savvy E-tailers) you know how much they keep you in the loop as your order proceeds from inventory to packing to carrier to your door.
My experience with Knight and a little market research tells me Knight is not really interested in being an E-tailer. They will make it an option, but they would rather move the bulk of their merchandise through other E-tail/retail establishments.
Just a month or so ago, Midway began offering Knight's new production rifles AND at lower prices than Knight does on their web site. The price break alone tells me Knight would rather let the pro's handle the retail side. As to whether that is a wise decision, I am undecided.
Midway nows how to do logistics, inventory control, and how to leverage E-commerce. After all, I get an annual Birthday card from Larry Potter with a digital cupcake and a Birthday discount.

In the meantime, I recommend dealing with Midway to get your Knight and/or accessories. The pricing indicates to me that Knight wants to concentrate on production.
I LOVE, MIDWAY!!!!! and Larry!!!
#3
Nontypical Buck
Joined: Dec 2009
Posts: 2,496
Likes: 0
From: Yucca Valley,Ca
I see no issue with knight concentrating on production. there are a lot of products that can only be purchased through distributors,. the problem is they have a web site that offers all of there products, which are shipped directly from Knight and only shoot themselves in the foot, with policies of 7-10 days before items other than rifles even ship. either your involved in the retail end and ship everything in a timely manner or leave it to distributors..
#4
Nontypical Buck
Joined: Dec 2009
Posts: 2,496
Likes: 0
From: Yucca Valley,Ca
Endeavor,they just assemble all the rifles components at the Knight facility? if so i stand by my original post. if they can't do both in a timely fashion, pass the distribution end of all there products to approved distributors.
#5
Good point EndeavorShooter, I see them more as a design agent and integrator for the rifles, with perhaps final assembly of lock, stock and barrel. Perhaps the stocks are PI? The pictures they have shared from their facility are limited in scope.
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#6
Nontypical Buck
Joined: Oct 2006
Posts: 1,607
Likes: 0
From: Tennessee
I purchase Bullshop conicals from Dan and it's sometimes months before I get them.-and I never hear a word from him until they show up at my door. I won't stop ordering Bullshops. I'm happy with the product. For me that's what matters the most.
Most companies conduct most of their sales through retailers. I doubt Knight will be any different.
Knight just started producing guns again this year. I would be highly surprised if they-or anyone for that matter was up and running exteremly smoothly real quick.
I think the main problems is that we Americans expect everything yesterday. It's just a product of the enviroment we've created with fast food, overnight shipping, drive through atms ect.
Most companies conduct most of their sales through retailers. I doubt Knight will be any different.
Knight just started producing guns again this year. I would be highly surprised if they-or anyone for that matter was up and running exteremly smoothly real quick.
I think the main problems is that we Americans expect everything yesterday. It's just a product of the enviroment we've created with fast food, overnight shipping, drive through atms ect.
#7
Nontypical Buck
Joined: Dec 2009
Posts: 2,496
Likes: 0
From: Yucca Valley,Ca
I purchase Bullshop conicals from Dan and it's sometimes months before I get them.-and I never hear a word from him until they show up at my door. I won't stop ordering Bullshops. I'm happy with the product. For me that's what matters the most.
Most companies conduct most of their sales through retailers. I doubt Knight will be any different.
Knight just started producing guns again this year. I would be highly surprised if they-or anyone for that matter was up and running exteremly smoothly real quick.
I think the main problems is that we Americans expect everything yesterday. It's just a product of the enviroment we've created with fast food, overnight shipping, drive through atms ect.
Most companies conduct most of their sales through retailers. I doubt Knight will be any different.
Knight just started producing guns again this year. I would be highly surprised if they-or anyone for that matter was up and running exteremly smoothly real quick.
I think the main problems is that we Americans expect everything yesterday. It's just a product of the enviroment we've created with fast food, overnight shipping, drive through atms ect.
#8
The difference between the two is, bullshop lets everyone know he takes awhile for shipment. How hard is it to have one or two dedicated employees to keep on top of shipping.
I worked for a small company that did 10 million a year in sales and we turned out orders same day, if ordered by 11:00 am. I highly doubt knight will have sales like that and we stayed up with orders with 4 people. We actually had to manufacture and ship in the same day, if not in stock. It seems knight is ordering as orders come in, instead of keeping stock. Not a good way to do business!!
I worked for a small company that did 10 million a year in sales and we turned out orders same day, if ordered by 11:00 am. I highly doubt knight will have sales like that and we stayed up with orders with 4 people. We actually had to manufacture and ship in the same day, if not in stock. It seems knight is ordering as orders come in, instead of keeping stock. Not a good way to do business!!
#9
Typical Buck
Joined: Dec 2008
Posts: 818
Likes: 0
From:
This is 2011 and IMHO, if you show a product in stock, there is no good reason not to have it shipped within 36 hours. excluding fridays and holidays. the companies that fail to do so, in the end only hurt themselves. while i respect Dan at BS for being up front about his business practices, i will not be purchasing from him.
#10
You know I cannot think of "1" company that has ever had every product in stock 24/7/365, and this means "all" that have been established for some time. It just surprises how a lot of people forgot what caused this country to grow. It was the small business man, not the big boys right up front. There is a little thing called supply and demand. People please, this thing of beating a dead horse is getting really rediculous, don't you think? If you don't like Knight so be it, I don't like Thompson Center and have had a ton of things not go well with there CS but I don't sit around and whine about it. Let's move on to more productive conversations. This site has some of the best knowledge for BP Muzzy's out there. Get back to what really matters and that is how to shoot a gun, not shoot the industry that we all seem, or suppose, to love. Just my .02 worth.
The first step in growing any business is to have knowlegable employees and enough to fill the orders of demand.


