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“Lee Daniel’s The Butler” is based on a true story of an African American butler (“Cecil Gaines” portrayed by Forest Whitaker) who worked at the White House for three decades serving under eight presidential administrations. The film has remained at the top of movie earnings lists for the third week in a row, bringing in $20 million. While analyst Paul Dergarabedian has attributed the success of the film “to the marketing power of [Oprah] Winfrey and a savvy choice of a release date with little competition,” there is more to its success than its late summer release.The film has benefited from what is known as a “kairos moment.” Set apart from “chronos” which has to do with chronological order, kairos is about an opportune or purpose-filled time. “The Butler” (similar to Fruitvale Station’s release in the same weekend as the Zimmerman verdict) hit theaters at the exact moment in which American audiences would find its storyline most meaningful.

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