Go Back  HuntingNet.com Forums > Archery Forums > Bowhunting
 martin archery marketing >

martin archery marketing

Bowhunting Talk about the passion that is bowhunting. Share in the stories, pictures, tips, tactics and learn how to be a better bowhunter.

martin archery marketing

Old 03-31-2005, 08:48 PM
  #1  
Thread Starter
 
Join Date: Mar 2005
Location: Seattle, WA
Posts: 17
Default martin archery marketing

i was just wonderin- i saw it in some bowhunter magazines-
whats your guys' opinions on Martin using those models to model their bows.. just wonderin...
i got nothing against Martin- i love shootin their bows- its nothing personal...
cheetoboy89 is offline  
Old 03-31-2005, 09:14 PM
  #2  
Nontypical Buck
 
Join Date: Apr 2004
Location: Kentucky
Posts: 1,093
Default RE: martin archery marketing

I like the girls. Kinda have to look hard for the bow
Trapper_Hunter is offline  
Old 03-31-2005, 09:31 PM
  #3  
Nontypical Buck
 
BGfisher's Avatar
 
Join Date: Feb 2003
Location: Middletown PA United States
Posts: 3,625
Default RE: martin archery marketing

The latest one, the good looking blond, is not a model. It is Terry Martin's step-daughter, Kate. Surprisingly so, the girl shoots a bow pretty well too, so it's not all hype. But she does sell a lot of bows.

The advertising itself? I see more skin on the streets every day, and a lot of them have their bellies bulging out over the pants. And much worse on TV all the time.
BGfisher is offline  
Old 03-31-2005, 09:31 PM
  #4  
 
kodiak41226's Avatar
 
Join Date: Jul 2004
Location: NW Ohio
Posts: 298
Default RE: martin archery marketing

I have no problem with it, seems to be doing the trick, and I think its smart. They're creating buzz with a tried and true method.

Its like Marketing 101; Sex Sells.
kodiak41226 is offline  
Old 03-31-2005, 09:34 PM
  #5  
 
Washington Hunter's Avatar
 
Join Date: Feb 2003
Location:
Posts: 6,006
Default RE: martin archery marketing

ORIGINAL: BGfisher

The latest one, the good looking blond, is not a model. It is Terry Martin's step-daughter, Kate. Surprisingly so, the girl shoots a bow pretty well too, so it's not all hype. But she does sell a lot of bows.

The advertising itself? I see more skin on the streets every day, and a lot of them have their bellies bulging out over the pants. And much worse on TV all the time.
What BG said.

And also, BG, those girls are what we call a Booty Do.

When a girl's belly stick out more than her 'booty do.'
Washington Hunter is offline  
Old 03-31-2005, 11:35 PM
  #6  
Nontypical Buck
 
idahoelkinstructor's Avatar
 
Join Date: Apr 2004
Location:
Posts: 2,555
Default RE: martin archery marketing

I agree that it does help and create a buzz, but I don't feel that it helps them sell thier bows. I mean come one how many bowhunters when up in a tree stand looking down at a buck. Or a hunter calling a bugleing bull elk into him or her will think. WOW I am glad I am shooting such and such bow. I know that if the hot gals in the poster liked it then I will like it and it will kill this animal. Also I feel that bowhunting is a family sport and stuff like that needs to be kept out of it. Just my 2cents
idahoelkinstructor is offline  
Old 03-31-2005, 11:45 PM
  #7  
 
kodiak41226's Avatar
 
Join Date: Jul 2004
Location: NW Ohio
Posts: 298
Default RE: martin archery marketing

but I don't feel that it helps them sell thier bows.
Ya, I'm not sure it helps them sell anything. More than anything I think it just gets the Martin name on people's mind. That way when they are looking for a new bow they might be more compelled to at least take a look at them.
kodiak41226 is offline  
Old 04-01-2005, 05:25 AM
  #8  
 
Join Date: Oct 2004
Location: Gods Country NC
Posts: 51
Default RE: martin archery marketing

What bows? I didn't notice any bows in the ads!
creole is offline  
Old 04-01-2005, 05:54 AM
  #9  
 
alwyshntn's Avatar
 
Join Date: Jan 2005
Location: IA/MO
Posts: 742
Default RE: martin archery marketing

I LIKE THE AD!!!! I'm not a Martin shooter or plan to be but I bet alot more people know the Martin name now.
alwyshntn is offline  
Old 04-01-2005, 06:36 AM
  #10  
Giant Nontypical
 
rybohunter's Avatar
 
Join Date: Feb 2004
Location: Pittsburgh, PA
Posts: 7,208
Default RE: martin archery marketing

If it gets a person to at least pick up and shoot thier bows while at the shop, the ads have done thier jobs. The bow will/will not sell from there based on its own merit. Personally I like Martin bows, they felt good to me and so that is what I shoot.
rybohunter is offline  

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Do Not Sell My Personal Information -

Copyright © 2022 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.