RE: martin archery marketing
The latest one, the good looking blond, is not a model. It is Terry Martin's step-daughter, Kate. Surprisingly so, the girl shoots a bow pretty well too, so it's not all hype. But she does sell a lot of bows.
The advertising itself? I see more skin on the streets every day, and a lot of them have their bellies bulging out over the pants. And much worse on TV all the time.