I'm glad you enjoyed it, we could use a few more laughs around here.But these technological questions about the latest in atom smashers and other proton powered deer destroyers seem to be drawing the crowds lately.

I know better than to get involved here but I have to correct something. The ratio of ads to editorial (stories, columns and features) is 50/50 in Bowhunter Magazine and it's always been that way, at least as long as there were enough companies to buy ads. For every page of advertising sold there is a page of editorial. That's the way the business works.

Now, in our case one thing makes a noticeable difference. In what is called the editorial "well," those pages with the feature articles, you won't see any ads at all. We're one of the only, if not the only, magazine that does that. Consequently, it pushes ads to the other parts of the magazine, most commonly the front. That might make it seem like more ads per page but it's not. I specifically counted the last two issues and that ratio hasn't changed.

I'm just a field editor so I don't have control over content or anything else that goes in the magazine but those are the facts about advertising. I constantly see posters complain about it getting worse over the years but it hasn't. Fact is, no media, whether it's TV, radio, magazines or websites can survive without advertising and the truth is none of us would be the bowhunters we are today without advertising.

what?

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I get 3 mags, deer and deer hunting, bow and arrow and michigan sportsman. D&DH is by far the best.

The only one i like on a cosistent basis is Quality Whitetails. And i am probably opening up a can of worms here, because OMGits QDMA's mag,but it has very good info on deer behavoir and new studies that have been released. It also has great insight on how to properly manage a healthy heard. All of this interests me since i have decided to make Wildlife Management and Research my career. Deer&Deer hunting also has some of this with more hunting techniques mixed in.

So are you saying the last two issuse were the worst or the standard?
I have been aroundlong before the Roger Rothar Incident.When M.R. James's story of the incident stated hewould withhold judgment until the case ended. The case must still be in litagation because "bowhunter never printed the results.
I loved your magazine and I miss Paul Schafer,Gene & Barry Wensel and others whom heart was in bowhunting and whose wallets were in other places. The mating of money & hunting has been a win win for your industry but in return I feel it also will be the death of it.

Best wishes with your job,and feel free to PM if you'ld like,Thanks for the effort,Jim

Yep...your right Curt Wells,I could never have shot that 6-Point Buck with my Bow if I hadn't read that advertisement about Enzite,Viagra and Smiling Bob with his male enchancement adds! [&:]LMAO


Almost all the Deer Hunting magazines have way too many adds in them,and like most have stated here the back of the magazine is starting to look like the adds in a Playboy magazine!One of the best Hunting magazines out today is Deer & Deer Hunting,they also have a Spring magazine called Turkey & Turkey Hunting that has lots of good information,another magazine I like for reading is Racks.One magazine I don't intend to buy any more is North American Whitetail magazine...their issues cost around $10.00 to $12.00 and that is way too expensive for what little articles they have!

I guess I have to explain myself. Unless you have been living in a mountain wilderness, built your own self-bow and taught yourself everything you know about bowhunting equipment and bowhunting, you had to benefit from advertising. You had to learn about the latest, greatest bow, arrow or broadhead somewhere. You had to learn how to call or decoy deer, turkeys and elk from somewhere and if you hunt outside your county you probably learned about that somewhere too. That "somewhere" was likely a magazine, television show, video, website, 3-D tournament or somewhere that was supported, directly or indirectly, by advertising. Even if you learned from a realative or friend, they learned from somewhere. That is what I meant and it applies to me as well as every modern bowhunter.

bwanajim, I agree with your sentiments about money and this industry. It's an unstoppable train when land prices skyrocket in the name of big bucks, but that's not good for magazines or advertisers at all. The more people who are pushed out of bowhunting because of a lack of a place to hunt the fewer people will need to read about bowhunting or buy a new bow. I don't know the answer to that problem.

Lastly, you have not and will not see ED ads in Bowhunter Magazine as long as Dwight Schuh is the editor.

The only magazine I buy anymore is Bowhunter, mainly because of the way Dwight Schuh does things. Granted there are ads all over the place, but its the only rag I've found that doesn't repeat its stories over and over. In other magazines I'll come across full paragraphs that I had read in an article published by the same magazine three years previously.