I guess I have to explain myself. Unless you have been living in a mountain wilderness, built your own self-bow and taught yourself everything you know about bowhunting equipment and bowhunting, you had to benefit from advertising. You had to learn about the latest, greatest bow, arrow or broadhead somewhere. You had to learn how to call or decoy deer, turkeys and elk from somewhere and if you hunt outside your county you probably learned about that somewhere too. That "somewhere" was likely a magazine, television show, video, website, 3-D tournament or somewhere that was supported, directly or indirectly, by advertising. Even if you learned from a realative or friend, they learned from somewhere. That is what I meant and it applies to me as well as every modern bowhunter.

bwanajim, I agree with your sentiments about money and this industry. It's an unstoppable train when land prices skyrocket in the name of big bucks, but that's not good for magazines or advertisers at all. The more people who are pushed out of bowhunting because of a lack of a place to hunt the fewer people will need to read about bowhunting or buy a new bow. I don't know the answer to that problem.

Lastly, you have not and will not see ED ads in Bowhunter Magazine as long as Dwight Schuh is the editor.