You mean to say you directed its KE to go in a specific direction, which gives the momentum. You don't "direct" momentum. You use energy to impart a direction to mass.

You said "momentum is direction". Sort of. A better way to state it is: momentum is the description of energy in motion.

Even the tuning fork analogy has momentum. The legs of the fork have mass. The energy imparted to the fork makes the legs move. Moving mass has momentum.