Bob, the Viper and Viper Delux have always been made by Samick/Internature and imported by AIM. That pic you posted is the exact same picture as the one here on AIM's website for the Viper Delux. (Click "Products" then "Bows" and select Viper Delux from the "Select Bow" dropdown menu.) Terrible pic. It's too dark to see anything other than the bow's lines. The Delux isn't a show stopper but it's nicer looking than the standard Viper.