You have to give him what he wants to hear.Figureing out what that is is the tricky part.
I'm still a rookie myself, this will be my fifth season.It's been a heck of a fun learning experience. If you can find an old timer to hunt with go with them a few times, it can really help.
I called a Tom in last year that was with a dominate hen by mimicking the hens really aggressive attitude. We had a cutting war that lasted over twenty minutes finally called her in and he followed,unreal hunt.
Something that really shocked me was how long a real hen will sound off for. They'll yelp or cluck for a long time all you see on some shows is the guy doing a seven or eight and then shut up.I wish more tapes or video's showed the actual footage they get with hens in the field. That was the best thing for me as far as learning how to call.