BowTech wanted to move into a new market. They couldn't do this with a pro shop only line of bows. Acquire the Diamond name, and enter that market. But this venture was not taken lightly. BowTech are very serious about making a quality bow, at an affordable price, that can be marketed in a different way. Catalog and internet sales, big retail chains that specialize in outdoor equipment. And the Diamond bows appear to be the ticket.