Attached is a skelton picture of the anatomy of a deer. The red dot shows the high shoulder shot placement they refer to. One can see when excuted this not only takes out the front shoulder, it also will affect the spine. Thus the bang and flop result that occurs.

Anytime you shoot meat expect some meat loss be it shoulder, neck, spine, etc. The bullet construction can limit this loss somewhat, so if shooting at the bone then pick a bullet that is constructed to stay somewhat in tact when encounter resistance. Basically don't expect a Ballistic tip or other soft tipped standard bullet to pierce right through with no damage resulting.

For me my preferred shot on a mature buck is quarter away through the ribs and into the opposite shoulder. When excuted this shot leaves very short tracks, but damage is evident as well. If I am strictly trying to fill my freezer I'll take the rib in/rib out and let them lead me to where they lay. Quite simply take out the ability to breath you have a dead animal.