Or it could be an item that Cabelas had to buy at a higher price and still needs to make the margin that they set out to make per item. Matching prices doesn't always make business sense even though someone is buying that item somewhere else. Sure I like to spend my $$ locally, but dang if I'm going to spend 15-20% or more just to keep my $$ in town. IMO..you can't beat Cabelas. One of the best customer service departments out there.