I appreciate the extra effort, by design and attention to detail, that goes into any product I buy the same as I appreciate, for instance, a waiter at a restaurant who gives you service above and beyond the level you would generally expect to get. It just makes your experience more enjoyable and I generally don't mind paying more for it, though there is a limit of course. It doesn't appear that Remington put much effort into the 710. It is what it is, a cheap rifle made cheaply. It'll get the job done, but it doesn't suit my taste. Then again, neither does the 700.