last year I used it for the first time on openbing morning rifle season. I tied a rag on my boot as a drag, and coated it with the estrus scent. I walked the outside of the clearing I hunt(about 5 acres total) before getting to my stand. I had a nice 6 pt come out to clearing later, and he followed Nose down all the way around the clearing smelling the estrus. Was pretty funny watching. He eventually came to within 15 yds of me. I civalized him with a quick shot. I'll be using it again this year. By the way. You must keep this stuff out of the light and refridgerated to keep full effect going. Don't buy it if it's just hanging on a rack. Taz