I ve a 3-9x40 with the ballistic plex reticle on my .270, and one on my .300 Win Mag. They are the BEST scopes I have ever used. Both have been through hundreds of rounds and ABSOLUTELY hold zero. As for thier customer service, I would also have to disagree. My buddy Mike had a Burris scope on his .264 Win Mag, and his horse dumped it out of the scabbard and stepped on it. He called Burris to inquire what it would cost him to repair it. They told him to send it back because IT WAS WARRANTEED! 10 days later he had a brand new scope. That same rifle was again dumped by his horse in the dark, while returning from a very long day of Elk hunting. He did'nt notice it was gone till he got back to camp. He was lucky enough to find it the next morning, and brought it back to camp to confirm zero. His groups were still dead on, under an inch at 200 yards.