I think most would agree that "the big three" are probably the best sellers. I think companies that sell a lot of bows are required to provide better customer service, better warranties etc. I think that "the big three" put a lot of money into there bows and have a good outcome. I also think you are paying extra for the name, but IMO if you want a top of the line bow you have to fork over the extra cash. For me I choose mathews because I don't have a bowtech dealer nearby and I never really liked split limb bows or that goofy handle thing. I am definately not a basher of any companies but I definately think that "the big three" are the best bows but not necessarly the best buy.