RE: Cabelas Archery Catalog
My post was in no way intended to discredit Cabela's or any other mass merchant. My intent was to make it known that some of us Dealers can be very competitive and also provide much better service on a different level.
While I don't have 24 hours operators waiting to take your call, anyone can call during normal business hours and order whatever they want. When they order, the customer is usually told their options; something that would be rare for an operator to offer.
As detailed in my seminar papers to Frank, the mass merchants have a very important role in this and other markets. While they can't provide the same level of service that a good PRO Shop can provide, they do fill the needs for those who don't have a GOOD PRO Shop or live in the vast rural areas of our nation.
I could go on about the pros and cons of the 'system'; but, I won't. Leave it to say that we all provide services. The level of service that you require will dictate your actions. The level of service that you get will dictate your actions. And the level of service that you understand will dictate your actions.
Good shooting to all.