Take a look at thier finanical statement from last quarter and it would explain it. They took a beating in their ammo line last several quarters due to WSM sales. So what was the brilliant answers from the CEO's and big wigs. Hey lets streamline ammo and only make the most popular.

This is something I know a bit about in business. Its risky, basically your appealing to wall street on a quarter to quarter basis making your numbers. Problem is in the process, your customers get screwed, and then take thier business elsewhere. No long term thinking. Now, they are selling 7mmRUM, and 300RUM like hotcakes. Its in their financials. There way of thinking is cut everywhere instead of ammo that is not flying out the doors. Its called lowering your part number count. When I learned extensivly about american business practices, its amazing we even make a profit.