I will agree with Carp on the Shimano spinning reel. (I have 11 Shimano reels, including Curado and Citica casting reels, and Sedona Spinning reels). The Sedona is a great choice for you and runs about $50. I will disagree on the 7' Ugly Stick rods though. I would recommend a shorter rod around 6'. Ulgy stick is still a good choice though. The waters that I've seen in Florida, are very grown on the banks, and casting with a 7' rod could be troublesome. You may also want to look into a graphite spinning rod. They are lighter and more sensitive. You can find them for $20 - $30 online at bass pro shops, and of course, at wal mart. I believe wal mart even carries the Sedona spinning reels. And lastly, spool your reel with a quality monofilament line. Dont go for the $2 spools of line that have 700 yards. Stren, Trilene and other name brands make good line, and its worth spending $7 for 330 yards.