I just sold my Q2 on ebay last week for $405. Not bad for a 4 year old bow. I agree it has alot to do with the amount of advertising Mathews does. They are in about every mag you could think of. If it is in the peoples eye they will buy it. I too agree that is why you pay more for the Mathews, not because it is so much better. But you are supporting the advertising. Yes, I did buy a new Outback but, I did think about a Bow Tech, it is just that there are no dealers close by, & I had good luck with my Q2.