Yes mathews is a more well know name to the average archer.Mathews has a large advertizing budget(that we mathews users all pay for)The average guy buying a used bow on ebay IMO has better product recognition with Mathews rather than Bowtech.Just sold my MQ32 2 weeks ago and it sold in 2 days for the buy it now price I asked.And as a foot note I shoot Mathews but I know many here shoot and swear by their Bowtechs,it's all what feels and shoots well for you.