Norco, I'd have to say both. I have used the Simmons AE line (50 mm), Leopuld VariZ-II and Swarovski Habicht AV lines and each is quite efficient. I haven't had much luck with the lower end Bushnell scopes but that does not include their higher end Elite scopes (used to be Bausch & Lomb). You do get what you pay for but you also have to consider exactly what you want from a scope. If you're trying to wring that last 15 minutes from legal shooting time, use a higher end scope (in general). If you're looking for something that performs above average at extreme distance, use a higher end scope. If you're using your scope for the majority of hunting, consider one of the well-made low to mid-range scopes. They'll do just fine.