I like the policy. Hard to enforce unless it's the outfitter that does it. Otherwise it's pretty much on an honor system.
I'm like most of you guys. If I wound an animal I put every effort into finding it. It's only happened once tha I didn't recovery one. I put an arrow too low and forward on a small buck and spent the next two days looking for it. I say him a week later, none the worse for wear. Made me feel a lot better.
The policy is quite common with many outfitters in my area. What I have seen on some outfitters sites that I don't like is when an outfitter specifies that a lost animal is a tag filler but for an extra X amount of dollars a guy can buy another tag. Then to me that is just a money grab. Not a real concern for the animals.