personally I think more and more people are buying rifles that LOOK like movie guns and HIGH tech gadgets, that makes them FEEL like there going to be better shooters or just want the SHOCK value of having them
very very very few actual hunters spend a lot of time shooting, in season or OFF
all the craze in these SO called LONG range rifles and set up's is just Marketing at its finest and re inventing the wheel of sorts
and its crazy how many fall into the trap and NEED to BUY"X" things to be in with the cool kids!
I started shooting long range(1,000+ yards ) back in the 80's have seen a LOT of things show up at benches and still today, many of the same GREAT basic rifles still win and shoot very well, without the hype of needing to APPEAR like a Military sniper! LOL
hey, its keeping the shooting industry going forward so its NOT all bad IMO

I prefer larger calibers for larger game and DON"T focus on the modern Hype behind each and every NEW LONG range caliber!
a dead animal doesn't care what killed it LOL or has NO say in it?
with hunter numbers dropping, I doubt Any NEW modern caliber will have as many kills as other more traditional cabers have accounted for(30/30, .308 , 30-06,30 win come to mind fast here)

also anyone BUYING a new caliber to save ion Powder to reload is being rather silly in the BIG picture, newer brass can be more costly to off set things real fast LOL

and JUST so everyone gets this RIGHT
I am NOT bashing the new stuff
just saying, its marketing doing more for sales than leaps and gains in killing or down range! all calibers have a LOT of drop from 0 to 1,000 yards! where a slight error can be a BIG miss!