For using standard cartridges on deer, there's no reason to not shoot Federal PowerShok (concurrently re-branded as "Non-Typical"), Core-Lokt, Power-Point and other basic soft-points. They'll expand more reliably.
I *would* however suggest using Fusions if you hunt deer with a magnum cartridge at ranges less than 100 yards, to avoid extreme over-expansion. When my dad shot whitetails with 140 grain PowerShoks out of his 7mm Rem Mag at that close range, the results were ridiculous.
It puts them down, quick, but also makes a terrible mess---two years ago he shot a mature buck through the shoulder, and there was shrapnel all the way into the colon (and this despite entrance and exit wounds being far from the abdomen). This past year, he shot an older cull buck at approximately 180-210 yards, and the shockpower was devastating, but not excessively damaging to the meat.

He's since gotten a 6.8SPC, and will be using that this coming season when hunting in the East, saving the 7mm for hunts where longer shots are more likely. Otherwise, hard to justify the weight of a laminated stocked rifle.