Originally Posted by
rockport
Rtic soft coolers came before the yeti flip and the others are noting alike.
I bet it don't hurt them at all...I think it helps them. The more they are mention with Yeti the better for them IMO.
I think it does more to make them than it does to break them. We'll see.
Was not aware of who came out with what first on the soft coolers so you may be right. At least RTIC has made a name for themselves within such a short time. I know I have not been able to take advantage of the prices or buy anything. This has been a strict year financially speaking, but hopefully they come out the other side with something similar to offer. Would still like to get one.