pretty sure its a 24" cube. 3 years is pretty good especially since most hunters don't shoot year round anyone that does knows how much you can hammer a target in an actual year of shooting instead of 3 week before season and 3 week during most seasons. Its 2 side for BH the rest for FP. Personally I don't want to lug around or store anything bigger then that. But I could see where the bigger target would get more life. Honestly If I was you I would go to the local arch shops and see what they are charging for simliar products. I understand you want the consumer direct opinion as well. My Gdad used to say there is a butt for every seat. So one hunter may be willing to spend $130 for a target like the big ones at the shop I use, but I'm not. I'll spend my money on the 3d stuff and just drop $40 on another cube that fits my need.