Well my cube was $39 and I get a full year out of it usually before it starts letting arrows over penetrate. I would think somewhere in that ballpark would be right if you can get that much use out of it. I use broadhead and fieldpoint on mine. I generally shoot around 50 arrows a week avg some more some less depending on work load. so if it can take around 2500 mixed shots. Just a rough guestimate, but I prob shoot field point 10-1 over broadheads. So around 250 of those would be broadhead impacts, but if I change broadheads or test new broadheads it could be a lot more. I recently picked up a shooting bag for field points after shooting a buddies bag and seeing how much easier retrieving arrows from the bag was over the cube so I could see that letting the broadhead box last a lot longer.