Only thing different about the Record Rack corn and plain corn is it has some kind of attractant that makes it smell sweet. IMO corn is corn and if the deer see it they're more than likely coming to it.
You could always add some sweet attractant to the corn, but it might attract coons more than deer. I've got a bud that mixes brown sugar with corn and he says it works great! Has a lot of coons visit though. haha