The guy that owns the land I hunt uses Yukon coolers which are pretty much just like yeti. I can't believe how much they cost so I ask him if they were worth it and he said for his purpose yes. His purpose is keeping stuff cool and bouncing around in the back of farm trucks. The bouncing around in the back of farm trucks was his sticking point. He said he was spending just as much or more replacing the cheaper coolers as he did on the Yukon cooler that holds up to the farm trucks.