For the typical, mass produced deer rifle that's going to be owned and shot by a typical 1 box of ammo per year hunter YES it IS hype!

Todays mass produced barrels are built with technology that wasn't even possible 20-30yrs ago and to tolerances most custom makers WISH they could've produced several decades ago. Now sure, the bench rest boys will always have their own "pet recipe" and even finicky, precise custom builders might have their own recommendations. But they are talking in terms of .000 inches. For "minute of deer" with commerical ammo, I honestly think there is NO need for such bother, unless the shooter just WANTS to fool himself into going through the motions and call himself "breakin it in"!

The last 10 or so new big game rifles I've bought I simply bought a cheap box of "big green" ammo and then fired each round at a rate slow enough NOT to heat the barrel up and ran a BoreSnake through the bore after each round. But honestly that's just "polishin things up" more than anything.

I've shot Barnes in 95% of my big game rifles for over 2 decades now and I've NEVER "stripped the copper out of them". I simply keep things clean with a bore snake during season and I MIGHT run a patch of copper solvent through it after a rainy hunt and perhaps after season when I'm wiping everything down to be stored for the off season. I want those guns to shoot correctly with the first, cold shot when fired in November at a wall hanger. I don't want to have to worry about "fouling shots" and such.

As they say, "We aint dealin with rocket surgery here!"
HL