I bought a Swarovski 3-9 recently to get the most upscale scope I knew of that would also be something to show.
I already had many Conquests, a couple of the older Zeiss Diatal 4X's, a Hensoldt, a dozen or so Leupolds and many Lymans before them.
The Swarovski is certainly handsome and the rifle shoots very well with it also however it's optics are no better than those other scopes.
My 243 has a 4.5-14 Conquest on it. I have a Leupold 6-18 on an old M70 Swift and another is a 4.5-14 Leu. Tac. on a Kimber.
There is a 3-9 Conquest on a longer range rifle.
If I had to make a shot and see the game when it was not easy I would choose a Conquest.
The Leupolds are the best looking and priced fair.
My current favorite rifle.