It applies just fine.

Last time i had success using this stuff i had 5 different bucks running a ridge looking for does. Each one was down wind and came right up to the canister and stuck their nose in it. I shot the first one and watched the other 4 come in about every 15-20 minutes before i got down to track the first one.

Like i said before too i have had deer just act like the stuff wasnt even there. But when it works it works!