There's quite a different choice
I watch combat film and I gauge the age by the different type of camo worn.
As for commercial, most was popular with hunters, and not necessarily deer or other wild things.
If it looks like a blob at 50 feet, it should look like a blob to deer at 100 yards.
I've seen some good camo, that you would not be caught wearing at a mall or picking up a daughter at school. Some effective camo is real ugly.