I agree some of what BH14 said in that the film is a little old...most likely before the serious sensitive rods have come out.
In another video homer answers your question NEK ..after Homer saw the video he began setting the hook on anything that was a little different from the normal retrieve.
I've always knew that bass have a God given ability to expel any bait quicklyt out of their mouths. In my experience bass will hold on to a rubber worm alot longer than a jig...probably because a worm is harder to detect that it's a phony.