If you already own the rifle, and found it "kicks", they've been selling stock pads for decades for hunters. Nothing new there for sportsmen.

And I'd be the last one to say every rifle fits everyone. Everyone has to make their own judgment. I remember when I was a totally undersized, underweight. Would have been called lil oscar, if the name hadn't been given to a classmate, and found a Winchester 30-30 kicked me like a mule. From that I learned to lean more heavily on accuracy and not kick.

From that lesson, I used what kick was appropriate to harvest the animal. Knew a stocky hunter who used a light recoiling rifle. He appreciated, I could tell, that I didn't bat an eye, that he was using that light recoiling caliber. I knew it worked on deer. And it was his choice. Not mine.

Still remember firing the first shot in that 30-30 lever action.