I use Burris at the Signature Select "level" (mid way up the line).

Good company with excellent background within the Optics industry, founder dating back to the original Redfield line.

http://www.chuckhawks.com/overview_burris_optics.htm


Wanted a BDC reticle; use Ballistic Plex (illuminated) - very few lines other than crosshairs.

Lifetime warrant.................buy it once.


Put the 4X-16X 44MM on all my bolt guns, so that I always get the exact same sight picture no matter which caliber I'm using (not a real bright guy, so I wanted to dumb it down when I'm in the field).


Lastly, IMO when you buy a MAJOR brand name, you're paying in part for the box (name) it comes in.