Not sure I understand the sales gimick thoughts, no one forces anyone to buy anything dipped, you can get most guns and bows with no camo. Like I said, it certainly isnt going to hurt, and I love tweakin my stuff out, cars, trucks, Harley, bows, guns, etc.... with whatever, rims, tires, paint, sights, dipping, stabalizers ..... adds a little something personal to your gear.